Hey Miles here, milesbeckler.com. This video is all about blogging vs. Podcasting. The goal of this video is to help you decide which one is right for you. So you can gain confidence on your content marketing strategy. You can start publishing rapidly and really, truly get into momentum.
Now, before we jump into the pros and cons of each and which business models, each one’s best for. I want to go through the idea of “But Miles, shouldn’t I do both?” right. “Gary Vaynerchuk says, I need to be everywhere. Shouldn’t I be everywhere.” And this is a gigantic problem and a huge opportunity for you to overwhelm yourself. And in my personal opinion, for all of the hundreds of thousands of people I’ve connected with through this channel, I see overwhelm as the number one reason why entrepreneurs give up and don’t actually make it.
And that’s because it’s really difficult. You have to gain mastery on one platform before you branch out to the other. So either one, you choose plan to stick with it for six months to one year to really gain competence. You’re going to have to learn how to optimize for the platform, how to do the actual word, how to create a great piece of content that people want to listen to. And then you’re going to just have to flat out, go market your show or market your blog to get a lot of attention to it.
And that. Flat-out takes time. So with that said, let’s first talk about who podcasting is great for. Okay. I think podcasting is wonderful for anyone going down the authority or the expert approach to this world. Now, if you bring a lot of expertise to this world, um, you’ve been doing something professionally for 20 years, and you want to share that out with the world, grabbing a microphone, plugged it, it. Into your computer and starting to share your knowledge is absolutely fantastic. And I’ll put a little asterisk here. If you’re doing that talking head show, kind of like I’m doing right now, it’s best to get it on a YouTube.
Also, you just load the audio file inside of a video editor, put an image over top of it and put it up on a YouTube channel. The reverse is happening on this video. I put all of these onto a podcast channel, but really, I think the biggest power for podcasting is when you aren’t actually the expert, you want to go down that path. You love a specific subject area, whether it’s dating, whether it’s the law of attraction, whether it’s business, whatever it is that you’re just. So enthralled by, I mean, I’ve even found podcasts about, um, how to invest in regenerative agriculture that are absolutely brilliant. This gentleman was just obsessed with the world of regenerative agriculture and investing in these kinds of things.
So he created a podcast about it. And what he did is he got that. Interview all of the experts in the field. Now this is an extremely powerful opportunity for you. If you don’t yet have expertise for several reasons. Number one, you’re going to get to ask all kinds of questions and you’re going to get to learn from some of the best within that industry. Now, this is a very fast way to shortcut your learning curve about the niche, about the industry that you’re in. The second thing is you get your name associated with it. Their name. So there’s some leveraged credibility here that puts you up on the same playing field.
It puts you on the same level as some of these expert celebrity authorities in your space. That’s really quite powerful. And then obviously you can grow an audience through podcasting. And if you don’t know about my ATM strategy, uh, is my overarching strategy for business online. It’s audience first, then you build trust and then you monetize.
So building the audience is absolutely the key. Now we humans we’re pre-wired to love listening to conversations. I don’t fully know what it is, but podcasting gives me the listener, the ability to be a fly on the wall between a conversation between two experts in a field. And I love it.
And hundreds of millions, if not billions of people around the world also enjoy this. So what we’re doing, the user behavior of a podcast listener is we are turning. Unused hours that we have, whether it’s commuting to and from work, whether it’s walking the dog, doing the dishes, doing yard, work, laundry, cleaning, house, whatever it is, we are putting in headphones. And we are listening to topics and conversations that interest us sometimes for some people it’s comedy and it’s it’s entertainment, but there’s a lot of us who are trying to learn.
I want to become a better marketer. I want to become a better investor. I want to learn more about. What’s going on in the world of decentralized finance and either. So I’m listening to these conversations while I’m doing all of these other things. I get about 20 hours, sometimes 10 to 20 hours of listening in when I really make sure to put my headphones in and you have the opportunity to be the creator, to be the supply of great content that other people will listen to now.
I need to talk about, we need to have a little moment about the big challenge with podcasting, and it’s not an insurmountable challenge, but there is a discoverability challenge with podcasting. And what I mean by this is most podcasts are still run through a handful of apps specifically. It’s really the iTunes app. Is what it is now. There’s other videos out there. I’m not going to go into depth on how to possibly get into the, um, the new and noteworthy list. You gotta to publish frequently.
You need to have a lot of shows coming out in the early days, but ultimately you need the learn platform optimization. So, if you commit to podcasting, you really need to commit to learning how that search engine works and how you can position your brand, your title, your name, your podcast, name, your show names, all those little bits and pieces about publishing to the platform. You have to be willing to just be resourceful, watch the videos and geek out on.
So you can really try to get as much viewership and as much reach as you can through the platform itself. But you can also market the show and that’s what the best podcast podcasters do best podcasters in the world. Do they’re out there marketing their show, they’re sharing their show. They’re creating great content. That’s shareable for their guests. And there’s a lot of ways to market the show. And you just need to realize that.
Publishing an audio file through an RSS feed and connecting that to the podcast stuff. That’s not really the difficult part. The difficult part is growing your listenership. And it happens by being a drum beat, uh, by showing up on a very, very regular schedule and ultimately through just getting the word out through marketing on Twitter, on Instagram, on the different areas, Pinterest, potentially to get the word out about your show. Now who is it for podcasting specifically and who is it not for? So I think it’s great for coaches, for people who run agencies, people who sell services or people who want to create niche products. Okay. That’s what I call the authority world and the expert world. It’s not for affiliate marketers. I think affiliate marketers.
There’s a possibility for doing podcasting well, but you’re going to get a lot more value from the energy that you have to input. From blogging and, or possibly YouTube. And I have a separate video that talks about blogging versus YouTube. Um, I really think that when you see yourself growing into the role of niche, celebrity, or niche expert, that’s where you want to go with your business, whether you’re there or not. The podcast route is an absolute, fantastic way to grow because you’re going to get a lot of access to some of these celebrities, the celebrity authorities, the niche celebrities, right? Not mainstream celebrities, but like niche celebrities. You’re going to get access to them. You’re going to build a network. You’re going to get an opportunity to make them sound good. To make them look good. You can create little sound bites, little social media updates, and snippets for them to publish. And you’re going to be able to get some of their audience members into your world. Quickly.
This is a very, very, very powerful approach. So blogging who is blogging for the first thing I got to throw out is if you’re a writer, if you just love writing, if you’ve always loved writing, if you’re an English major, the world of blogging is so powerful. Right now, there are trillions of searches done on Google each and every year. There’s over 6 billion searches done on Google each and every day. Uh, the volume of people using Google. Is astounding. You know, people talk about, um, Facebook has, you know, 2.7, 5 billion, monthly active users.
YouTube has 1.9 billion, monthly active users. The whole world uses Google. And that is an amazing potential for traffic because the most searches in the world are on Google. They’re not on that podcast search engine. Right? Listen notes is the only podcast search engine, and it’s not that highly trafficked to have a website comparatively to the bigger search engines out there. With blogging. Now you have to learn and understand how Google works. Okay. So you get to partner with Google and Google becomes your discoverability platform because Google will crawl an index and potentially rank the content that you publish to your blog.
So you need to be committed and willing to learn things like. Keyword research and search it. The basics of search engine optimization, how to write really good titles, how to do the absolute basics of the metadata and the headings, the H ones, the HTS. I’ve got a deep dive free training here on you about S E O. You really only need to learn the 20%. That makes a difference. And with blogging, the game is all about putting out hundreds of posts over the next few years. You’ve got to come up and figure out what, what are these. People in your audience looking for, and you craft the content that they will find. Now, if you didn’t love writing, like, I didn’t love writing. When I grew up, I had a teacher that kind of shamed my writing and I was like, I’m not a good writer.
And I’ve owned that. I’m now a much better writer because I’ve done it a lot, but really I found it much easier to verbalize my ideas. So I went with a medium. That was more in alignment with allowing me to verbalize. And then when I take some structure to my videos and I write them out or to my podcasts and I write them out and I’ll write out the main three points and I’ll talk on each one of the three points. I do have a rough structure that can be handed off to a writer, very, very elegantly.
They can turn it into a blog post for me, but again, you got to go all in on one platform. First. Now I’ve mentioned that for affiliate marketers. I really, truly honestly believe blogging is the way to go. If you’re in a world that has like, how to, how do I do this? How do I do that? I think you really need to be looking at blogging because blogging gives you the opportunity to create step-by-step documents that will guide people through specific processes. And this is so powerful. Um, some of these processes could be how to lose weight, um, how to cook certain dishes, right? Recipes fall under that category. And then obviously the how tos of woodworking and working on your car and the how tos of building websites, everything, it fits much neater and tinier when you’re taking an educational approach through how to do this, like a teacher, right. A lot of what I’ve done. Requires a visual component.
So that’s why I chose YouTube personally, but all of my YouTube videos that are like this one that are just talking head, I pull the MP3 off and I put it onto a podcast feed. So eventually you want to get yourself to what I call having the three pillar content marketing strategy, working for you. That’s where I’m at today, which means I have all three pillars. YouTube is firing. I have a podcast that’s working and I have a blog that’s also working and the same ideas. Work their way out through each of them. But the biggest trap is to try to go do all three of those at once. Okay. It’s so important for you to go all in on one platform for long enough to really get through the learning curve long enough to get where you’re creating great quality of content. That’s really helpful for people and long enough to where you know how to optimize the content for the platform.
So the platform is giving you reach, right? That is one of the biggest keys for me. It took a year and almost. 200 videos before I felt competent with the process of making a video before I ever even looked into getting my video into a podcast feed before I ever even looked into getting my video into a blog post, I did nothing but videos for a year straight, literally 200 plus videos in one year. And it was my frequency of publishing. It was how often I published a new video. It allowed me to get better. I got through the learning curve more quickly. I got better at it.
More quickly, and that’s the real ultimate key for you. And the big takeaway is that podcasting works. Podcasting is absolutely an amazing experience for the listeners when it’s done well. Podcasting is an amazing experience for the creator to meet great people and to learn things while creating content for the audience. And blogging absolutely works. Uh, my wife’s website, which she started with a blog originally, it’s reached over 40 million people. Uh, some of my blogs that I have my niche blogs reach literally thousands of people per day. Um, my blog and my niche blogs all generate hundreds of thousands of visits per month. At this point in time.
Both approaches work and the reason they’re working for me and my wife and some of my friends who’ve been really successful with this business is because we’ve focused in on one platform long enough to get through the learning curve and long enough to really show that the platform that we’re partnering with, whether it’s the podcast app on Apple, whether it’s Google and blogging, whether it’s YouTube here.
Really proving ourselves as a creator by creating hundreds of wonderful pieces of content. And then we go distribute our content. We go market our content. We go share our content. We go post our content to our social media accounts, where we have little groups of followers, or we create Pinterest pins that link to them. Or we go into Quora and we answer Quora answers to get people interested in what we’re doing, or we spend time marketing on Reddit. Et cetera, et cetera.
We create a core piece of content that lives on the podcast, or it lives on the blog. And then we market that piece of content over and over and over both can work. So which one is right for you? It’s a very personal thing. If you love talking with people, if you love gathering with people, if you want to become known as a niche authority or a niche expert on something. But you don’t feel like you have the expertise to just run forward. Teaching podcasting can be an absolutely wonderful approach for you. You can do it audio only. You can also record the video and do it through zoom and you can start to grow the YouTube channel.
I think those two are similar enough and they’re easy enough to kind of work on both of them at the same time that it does make sense to do a little bit of both or go all in on blogging. The traffic potential for blogging can be millions and millions and millions of visits. It’s absolutely astounding. And if you’re doing affiliate marketing, if you’re wanting to create the types of posts, like, um, The best chefs knife for left-handed cook, and you want to help promote products quickly and enter into the buying cycle. You have to show up on Google, you have to use blogs.
You have to go at that approach. And I’ve got a great affiliate marketing training for you that I’ll show here on the end screen. If you haven’t seen that, and that really interests you about, um, not necessarily being a personality. Not necessarily being the face or the voice of the brand, but still building a successful real online business.
I think affiliate marketing is one of the best ways to start in that world. And you can do it with blogging. You can get started for under a hundred bucks. That’s how my wife and I started everything. This whole business has generated now millions of dollars online. It all started with a $95 and 40 cent investment in a domain and hosting and a whole lot of effort, hundreds upon hundreds upon hundreds of posts or videos. Or podcasts, I’m 630 videos in on this channel. And that’s a huge reason why this channel has grown to the level that it has.
I’ve got 400 plus blog posts on my website. That’s a huge reason why my blog gets so much traffic. It makes so much money at this point in time. So make the commitment. If you have questions about what we talked about here, or questions about the process, get at me in the comments. I do spend as much time as I can connecting with you in the comments.
And it is me. I don’t have a VA or anything like that in the comments. I’m happy to help when and where I can. Uh, if you’re interested in affiliate marketing, be sure to check out that video up here on the end screen. And really, I appreciate you, uh, if you would like to hit the thumbs up button that helps the algorithm, get the reach out on this video.
And I appreciate that if you don’t want to hit that button, I ain’t trippin. I appreciate you either way and look forward to connecting with you on the next video until then be well