Instagram Content Strategy 101 (The EXACT PLAN to Grow From 0 to 100,000+ Followers!)

Vanessa. How do you create organized schedule?  Do all the things for your Instagram account.   So this is something that we custom built that  was perfect for our business needs. And when   you enter this lesson, we actually teach  our sellable content matrix. So for free,   I’m going to show you what this is all about.   What’s up, everyone. Welcome back to channel the  best place for new coaches, content, creators,   and entrepreneurs in today’s video. I’m going to  answer the question, Vanessa, how do you create   organized schedule? Do all the things for your  Instagram account. Now over on my Instagram,    we have over 130,000 followers. And so for me,  it’s important to keep the Instagram machine   running. And so if you’ve ever wondered how I  do it, this video is going to be perfect for you   now to make things super organized. We’re  splitting this video into four parts. The first part is how I plan and strategize for  the content itself. The second part is basically   how I create the content. The third part is how I  organize the content. And then on the fourth part,   we’re going to talk all about how I schedule  the content. And so if this is up your alley,   then keep on watching. All right.  So let’s talk about the first part,   which is how exactly do I strategize or  plan what type of content to create when   it comes to my Instagram account. For me,  I like to make sure that within my business   and also within my life, I make the least amount  of decisions possible. And in order to do that,   I need to have set systems or set processes  in place. For example, with Steve jobs,   he wears the same sweater every single day, same  with Mark Zuckerberg, everyone, because they   want to make as little decisions as possible  when it comes to how they dress themselves. The same thing applies to my social media  strategy. So what I do is I separate my   content within categories and themes. So let’s  head over to my Instagram and see exactly what   I’m talking about when it comes to content  categories or content types. Now, the first   thing, what you’ll notice is I usually rotate  between certain types of content. For instance,   you’ll notice that I’ll post Instagram reels.  I’ll try to post Instagram reels once a week.   And the purpose of this is because number one,  Instagram reels is something that’s really new.   That’s working for a lot of people and can also  get me the algorithm boost that can get me lots   of reach. And so I like to incorporate Instagram  reels at least once a week in my content strategy.   The second type of content that I like to do  is promoting my other social media channels,   such as my YouTube or my podcast,  depending on which one is active. So for example, once a week, I post YouTube  videos like this. And so over on my Instagram,   once a week, my video editor will create snippets  of my YouTube videos, turn them into IGTs and then   I’ll share them over on my Instagram. That allows  me to drive more traffic to my YouTube, or we’ll   also do the same thing with my podcasts. And so  I’ll do this once or twice a week, depending if   there’s a new video or a new podcast episode  for that week, by doing this, this allows me   to at least once a week drive traffic to my other  channels and grow my other channels as well. The   third type of content that I like to do is long  form content. And what that basically looks like   is quotes like this followed by a carousel where  I usually share something that’s super personal   or something that’s super informative for my  followers that typically wouldn’t fit a caption. And so the purpose of these posts is I usually  notice that I get a lot of saves and I get a   lot of shares when it comes to these type of  content pieces, because when it’s a quote,    a lot of people love to share that on their  Instagram stories and for something super   valuable that is within a carousel. I typically  see a lot of people saving that as well. So that’s   the type of purpose this serves the next form  of content that you’ll also notice that I do   is sharing a photo of myself, whether  that’s a selfie or something from a   photo shoot. And the reason why I like to do  these posts as well once a week, if I can,   is the fact that with these posts  specifically where I show my face,   I see more likes and more comments, which allows  my post to be boosted higher in the algorithm. And so, as you can see with all of these different  types of posts that I do almost on a weekly basis,   each post serves its own purpose. And that’s  something that I also share with my own students   when they joined the boss gram Academy, which  is my paid program. A lot of people think that   likes and comments is the most important, or they  think that saves and shares is the most important,   or they think that XYZ is the most important. But  what you have to realize in order to build a very   well-rounded social media strategy, you have  to understand that each post serves a different   purpose. So for example, with these content pieces  right here, where it’s a quote and it’s a carousel   and all of that, I might not get the most likes  or comments on these posts, but I know that this   post is designed to get more shares and saves  because this is a more shareable piece of content   versus for something like a selfie that I  post, I might get a lot of likes and comments,   but I may not get a lot of saves or shares  because who wants to save or share a photo of me. And so that’s why within your content  strategy, it’s really important to have a   good balance between all of these so that you have  a well-rounded approach. Now, not only do I have a   system between the content types that I rotate  between such as I do real long form selfie,   IETV all those things. But I also have a system  in which I rotate between when it comes to the   content pillars or the content themes itself.  And I teach this system within my paid program   called the boss Graham Academy. And this system  is called the BGA content conversion system,   where I teach my students to rotate between six  content pillars that is designed to help them get   more demand for their paid products and services.  And if you actually head over to my free training, I actually  give you and share with you three out of the six   content pillars, where I explain it more in depth  with clear examples and everything like that. So if you’re interested, definitely make sure you  go to www dot followers, and attend   that free training. But for now, let me share my  screen and actually share with you something that   I also share with my students. And that’s called  the BGA sellable content matrix. So let me share   my screen and show you what that looks like and  walk you through how we use it. So inside our   paid program, the boss Graham Academy, we have  a lesson called content research strategies.   And when you enter this lesson, we actually  teach our sellable content matrix. So for free,   I’m going to show you what this is all about. So  you have your six content pillars. Now for us,   these are the six. We show our students  inside the boss’ Graham Academy for you.   It could look something different depending  on what your strategy is. And then for each   column below here, that is basically going  to be things that you offer in your business. So let’s say you’re a coach. And for each  session that you have, you’ve got mindset,   finding a niche, branding, content creation, maybe  you teach launching. Maybe you talk about selling   well within the matrix every day, you’re going  to be able to pinpoint what exactly you want to   talk about. So for instance, let’s say something  that I teach inside my program, which is true,   is finding a niche. Then maybe what I’ll  do is I’ll go here and I’ll say, okay,   so today I’m going to talk about  finding a niche. And specifically,   I’m going to talk about mistakes. People make,  when they’re trying to find their niche. Now   the next day, maybe I’ll want to talk about  branding. And when it comes to branding,   maybe I’ll want to share some social proof. So  over here, I will share maybe some client wins   of people who had amazing branding or who  revamped their branding and got clients. And all of that. Now let’s say for the next  day, I want to talk about selling because this   is also something that I teach in my paid  program. The boss’ Graham Academy. Well,   today let’s talk about myths. So over on my  Instagram, maybe I’ll do a mini training on   the top three myths that people believe when  it comes to selling that simply aren’t true.   So by having this handy matrix in my business and  that my students have access to it’s really easy   and content creation becomes a no brainer. Now, as  you can see from that screen flow, I just shared   my students and I have content creation down  to a science and the exact sellable content   matrix. Plus the content conversion system has  helped. So many of our students sign their very   first paid clients, all thanks to the content  that they create on their Instagram account. And if you’re curious to learn more in depth about  these content pillars that I’m talking about,   make sure you visit www dot followers, for a free training inside   this training. There are three mini trainings  in which one of those trainings include an   in-depth explanation, clear examples of three  out of the six content pillars. So definitely   check out www dot followers,,  click the link in the description or in the   comment section below. All right, now that we’ve  covered part one, let’s talk about part two and   that is the actual act of creating content. And  sometimes I find that a lot of people overthink   this and when I do it, it’s actually quite  simple. So let’s go through them one by one,   when it comes to Instagram reels, I like to  batch create my content. And I’ve got two   amazing resources that already cover this in depth  and show you the behind the scenes of everything. And that is this resource right here, where I go  over, how I batch the content and this resource   right here, where I go over my top tips when it  comes to optimizing your Instagram reels. Now   the second piece of content that we create is our  IgE TBS. And like I said earlier on in this video,   our IGTs are dedicated to promoting our other  channels and sharing snippets from my YouTube   videos or snippets from my podcast. Now, when it  comes to the YouTube videos, it looks something   like this. We actually get this professionally  done with our video editor, Elena. And when it   comes to our podcasts, we use something called  repurpose house to do that at mass scale. Now,   if you are someone who’s in a position where  maybe you’re not ready to have a video editor   or invest in something like repurpose  house, I also have an amazing video for you. And it’s this one right here where I share my  social media secret weapon. And I walked through   a tutorial using the headliner app so that  you can create these type of IGTs on your own   if you’re repurposing from your YouTube channel  or if you’re repurposing from your podcast. So   definitely check out this video right here.  And by the way, all the resources and extra   videos that I mentioned will also be in the  description box below. Now, when it comes to   the third piece of content, and that is the long  form carousel content pieces. What I typically   do is I’ll head over to my Twitter account  that I literally do not use for any purpose,   other than creating content like this. What’s the  quote I’ll post, whatever I want. And then I’ll   screenshot that over on my phone, send it over to  Canva and on Canva I’ll create the post itself. Now, when it comes to the actual carousel text,  what I usually do is I’ll just write it over on   my notepad, on my Mac book. And then over  on my phone, I’ll screenshot each page go   to Visco can, and over on Visco, I’ll just align  the dimensions. So that it’s four by five. You can   also do this within the gallery of your iPhone, I  believe, but I usually just do it on Visco to make   things easier. And then afterwards, I’ve got all  the content pieces that I can then schedule later   on. So that one is also really straightforward  and doesn’t take too much time. Now, a common   question that I sometimes get is why do you use  Twitter? Well, for me, I just find it to be the   easiest because it already has profile picture and  it’ll have my handle. And I just screenshot it. Definitely, if you want an aesthetic that looks  kind of like this, there are tons of Canva   templates that you can find over on creative or you can create it within canvas   itself. Now the fourth piece of content that I  create is basically anything that’s like a selfie   or something from a photo shoot. And how  I create these type of content pieces   is once a quarter I’ll schedule a photo shoot. So  this is a casual photo shoot that I’ll typically   schedule with a photographer or videographer that  I trust so that I have content for that quarter.   This has been super helpful in terms of content  creation, but also creating graphics for my course   or graphics for my Facebook group or graphics  for my YouTube cover banner or my website.   And so that’s why I always like to have brand  photos that are updated on a quarterly basis.  And if not quarterly, then at least by annually.  So that’s definitely something to consider if   you’re interested in doing that now, when it  comes to batching content for a photo shoot,   definitely check out this resource that I have  right here. This is definitely an older video   of mine, but everything that I say here still  applies. And I still use these tips to this day.   So definitely check out this video. If you want  to learn more about batching your photo shoot,   so that you have tons of content to use. Now,  of course, everything that I mentioned within   part one and part two, in terms of planning  content and creating content, you definitely   want to be a master at batching, things in  advance. And so even for me in my business,   sometimes I’ll take a whole month off just to  batch content for all of my social media channels. So later on I have for months and months that I  can use without me necessarily chasing my tail.   Now, of course, sometimes I fall behind,  but what’s important is that you do have   the intention to batch. Now I know for a content  creator or for someone who has a business and is   creating content at the same time, batching can  be something that’s very hard to schedule in,   which is why I highly recommend you check out  this video right here, where I share with you,   my time management strategies and my project  management strategies. This is a video that’s   going to be applicable, even if you’re a  solopreneur or even if you have a team like   me. So definitely check this out so that you can  be inspired on how you can fit content creation    and content planning within your already busy  schedule. Now let’s head over to part three. She’s all about how I organize all these  ideas and all these concepts pieces and   everything like that. So let me share my screen  and show you something that I use in my business   and that is called air table. So let’s  see head on over and check it out. Now,   when it comes to content management and storing  data for our business, we now use something called   air table and it has really served us well. So  I’m going to show you how I use air table to plan   my Instagram content. Now, the reason why we  like to use air table is because we actually   plan our YouTube content, our podcast content,  our Instagram content, and also our Facebook   group content all in one, which is why we now  use air table instead of a sauna specifically   for content planning. Now, when it comes to using  content planning like this, I highly recommend it. If you have a social media manager or a  marketing manager on your team, because this   is usually why we typically use something  like air table. If you are a solopreneur,   you could absolutely skip this step and just  schedule everything via later, planning, UNAM,   whatever content management service you’re using.  But if you have a team, sometimes it’s helpful to   plan it this way so that you can review your  team members work. Now, this is just a sample   of how we use Instagram, but what I really love  about air table is you can expand each record   and it looks something like this. So you’re  able to have all the information you need   in one area, and you can absolutely  customize everything to your liking.   So this is something that we custom built that was  perfect for our business needs. Now let’s look at   an example over here, we can expand a record  and it’s going to look something like this. So what we have is we’ve got the name of the  content piece. We’ve got the type. So whether   it’s a single carousel quote, graphic video or  Jif, this is really helpful. Especially if you   have someone else on your team doing content  for you, we have the status. And again, this is   helpful if you have a team member so that you can  see what they’re working on, we have the schedule   date and time. So here you can select the date and  the time that you want this to be scheduled out,   any relevant links that you’d like to reference in  our case, we repurpose content a lot. So this link   kind of tells us that this content piece here came  from a Facebook post that I put in my Facebook   group. So over here, we decided to add an area  where our graphic designer can add the slides. And then we’ve also got the captions. So  this is where you can write the caption and   planet in advance. And then you also got  hashtags. So if you want to add hashtags,   this is an area where you can it in. And  then we also have notes and feedback. So if   I wanted to give feedback for the graphic  designer or the social media manager,   this is where I would put it. One of the things  that I like a lot about air table is you can   also change the view so you can do it Kanban  style, and it would look something like this,   which is really great. In which case you can  move things from side to side, wherever it is   within your workflow. You can also view things  in other views, for instance, calendar mode.   So for instance, when you choose calendar mode,  it’ll look something like this, and you’re   actually able to see how everything looks like  plotted on a calendar, which is super helpful. You can view things, gallery view in that case,  it looks like this. So there’s a lot of different   ways that you can use air table. And again, my  favorite part is that it’s totally customizable   and it’s basically like a spreadsheet on steroids.  And so this is how we plan our content using air   table, especially when you’re working with a  social media manager or a marketing manager   inside your business. All right? So let’s move on  to part four and that is scheduling the content.   So once you’re happy with your plan, it’s  now time to schedule it and automate that   so that you don’t have to be at your phone  all the time remembering to post. So let me   share my screen and show you how we do it in our  business. So when it comes to scheduling content,   you guys all know I’m use later. I’ve been using  the same platform since I started my business. And it’s pretty straightforward. The reason why I  like to use later is most of my content is saved   on desktop. And so I just personally prefer doing  things on my computer versus on my mobile phone.   So essentially for things like GTVs or IgE  reels, of course, I won’t be able to schedule   them because those are things I typically manually  post or a social media manager may post it for us.   But for things that I can try to schedule,  I usually do. So for instance, the shareable   content like this, even if it’s a carousel, I’ll  still try to schedule it so that I’m reminded and   I manually post it, which is fine for me.  And for things that don’t have a carousel,   then I’ll try to auto schedule, which means  that even without me doing anything, it’s going   to post automatically to my feet. So it really  depends on the content piece that I’m doing, but   I always try to use later to schedule my things  in advance so that I don’t forget posting them. Now, typically what we’ll do is for the  caption, it’s usually a caption that’s   already an air table. And so then what we’ll do  is we’ll just copy the caption and paste it once   it’s approved. And once it’s good to go. And  then also just a little hack for you guys is   over unsaved captions. You can click here and  you can actually save your hashtags as well.   At least that’s how I used to do it  when I first started my business.   And so this is a really good hack for those of  you who use hashtags for growing your Instagram   account. So typically what I like to do is I’ll  load up everything over on my media library here,   and then I’ll start dragging things to where I  need to schedule them. Now, if it’s a carousel,   then what we’ll do is we’ll upload all the  little things that are included in the carousel. And then I’ll start selecting all the things  that need to be a part of the carousel like this.   And then down here, it’ll say multi photo post.  So when I click that, it then becomes a carousel.   Now, if things are not in the right order, you  can change it up by dragging it and all of, but I   personally find that even though with carousels,  you can’t necessarily auto publish. Having the   notification with later is already super helpful  for me. So, like I said, I’ll then just paste the   caption that I’ve already pre-written over from  my air table and then I’ll schedule away based off   of when I want it to be posted on my Instagram  account. All right, welcome back now again, if    you’re interested in learning more about business  strategy, Instagram strategy and content strategy,   for example, the BJ content conversion system  that I talked about earlier on in this video,   definitely check out this free training that I  have right here As you can see, we’ve had tons of people  say amazing things about this training,   and it’s not like any other training where you  watch it and you don’t get any value at all.   This is not that. So definitely check that to get more   strategies and more information about content  creation using Instagram. Now, as always,   I post videos about marketing, social media,  Instagram, all the likes of that. So definitely   check out these two videos that I have right  here while you wait for next week’s video. I   promise these two videos will not disappoint as  always guys. I appreciate you. I hope you guys   have a great day, a great week and a great life,  and I will see you in the next video. Bye guys.

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